Marketing your online business
Ways of growing your online business through promotion and marketing.
LEVEL 1 ARTICLEGROWING YOUR ONLINE BUSINESS
The only product or service or piece of content that will generate any income for you is the one people know about.
So, how are you going to get the word out to your potential clients? You've already got the first two key concepts of marketing covered - you know what your target audience/market is and you might have already started creating a product/service/content that is actually relevant to them, that solves a pain-point for them and makes their life just that tiny little bit better!
Here are the steps of letting the world find out about you and your online business:
1. Spread the word. Once you have some great content about your product or a service, it's time to start promoting it!
There are a number of ways to do this, including:
Social media: Share your content on social media sites like Twitter, Facebook, LinkedIn, Google+, and Pinterest.
Email list: If you have a list of email subscribers, send them an email with a link to your latest content.
Guest blogging: Find other blogs in your niche that accept guest posts and offer to write a post for them. Be sure to include a link back to your own site in your guest post.
2. Make it easy to share. Make sure that every piece of content you create has social sharing buttons so that it can be easily shared by your readers. You can also use plugins like ClickToTweet to make it easy for people to share specific quotes from your article on Twitter.
3. Create compelling headlines. Headlines are what people will see first when they find your content, so make sure yours are catchy and make people want to click through to read more.
4. Use visuals. People are more likely to share content that includes images, so be sure to include compelling visuals in your posts.
5. Offer something for free. Everyone loves free stuff! Offering a free download, e-book, or other valuable resource in exchange for an email address is a great way to grow your list of potential customers.
6. Repurpose your content if it is relevant. Once you've created some great content, don't let it just sit there - repurpose it into other formats like an infographic, podcast, or video to reach even more people.
7. Analyze your results. Use Google Analytics or another similar service to track the traffic to your site and see what content is most popular so that you can create more of it in the future.
8. Rinse and repeat! Keep creating great content and promoting it regularly, and you'll start to see the results in terms of increased traffic and customers for your online business.
Let's talk more about social media
As we all know, social media is a powerful marketing tool that can help businesses reach a wider audience and connect with potential customers. However, social media marketing can be quite overwhelming and time-consuming. This is where influencer marketing comes in. Before you start imagining some Emily-In-Paris type girl running around taking snaps with the hat you designed and centering her life around her Instagram page, think about the fact that influencers come in all shapes and sizes. After all, the teacher in high school who inspired you to join the math club because you were good at it was an influencer. And so was the neighbour's kid whom you really hated but always wanted to wear the same brand of shirt as him.
Take a moment to think who would be considered an influencer for your target audience, as well as who could actually damage the reputation of your product or service by promoting it. (I mean, would you really take high-stake investment advice from Emily in Paris?..) Influencer marketing is a form of social media marketing that focuses on working with influential people to promote your brand or product. This type of marketing can be incredibly effective, as it allows you to tap into the large following that these influencers have built up.
However, it's important to note that not all influencers are created equal. There are a few things you'll want to keep in mind when choosing an influencer to work with, such as their engagement rate, their audience, and their ability to align with your brand. Once you've found an influencer that you think would be a good fit for your business, the next step is to reach out and start building a relationship. The goal is to eventually get them to promote your product or brand to their followers. While influencer marketing can be an effective way to grow your online business, it's important to remember that it's not a quick fix. It takes time and effort to build relationships with influencers and get them on board with promoting your brand. But if you're willing to put in the work, influencer marketing can be a great tool for growing your business.
Email marketing is a type of online marketing that uses email to promote and sell products or services. It can be used to build relationships with customers, target new customers, or even create loyalty among existing customers. Email marketing can also be used to generate leads for your business. When done correctly, email marketing can be an extremely effective way to reach your target audience and grow your business. However, it's important to understand how to use email marketing correctly in order to avoid spamming and getting blacklisted by email providers.
Here are some tips on how to use email marketing effectively:
1. Use a professional email address. When sending emails to potential or current customers, it's important to use a professional email address. This will help ensure that your emails are not considered spam.
2. Use a catchy subject line. Your email's subject line is one of the most important elements in determining whether or not someone will open and read your email. Make sure your subject line is interesting and catchy enough to entice someone to open your email.
3. Keep your emails short and to the point. No one wants to read a long, drawn-out email. Keep your emails short and sweet so that people will actually read them.
4. Include a call to action. Every email you send should have a call to action, such as signing up for your newsletter or taking advantage of a special offer. Without a call to action, people will likely delete your email without reading it.
5. Use images and videos wisely. Images and videos can be a great way to grab someone's attention, but too many can make your email look like spam. Use images and videos sparingly and only when they will actually add value to your email.
6. Proofread your emails before sending them. Nothing screams unprofessional quite like an email full of typos and grammatical errors. Always proofread your emails before sending them out to avoid any embarrassing mistakes. Email marketing can be a great way to reach your target audience and grow your business. Just make sure you understand how to use it correctly so that you don't end up in the spam folder!