Display ads - how do they work, their pros and their cons

Will you be using display ads as a revenue source for your online business


1/14/20233 min read

Not everyone is a fan of display advertising, but whether you like them or not, they are here to stay. While some people find them intrusive and annoying, others see them as a necessary evil. But what exactly are display ads and how do they work? Should you be using them to increase the revenue of your online business? Here's a look at the pros and cons of these online advertising tools, from the point of view of the online business using them as a revenue stream. (Of course, they are also a great way of promoting your online business as a form of advertising.)

What are display ads and how do they work

Display ads are a type of online advertising that allow online businesses to reach potential customers in an innovative and engaging way. Rather than text-only formats, display ads feature graphics, animation, video and interactive elements to capture the attention of online viewers. Such ads are typically placed on websites related to the topic being advertised, while also allowing for targeted targeting of specific audiences based on their online browsing history. Although some advertisers may be apprehensive about using display ads, it is often an effective way for online businesses to expand their reach into new markets or drive higher engagement with existing customers. With careful selection of ad placement and creative design, display ads can be an invaluable asset in any online business' marketing plan.

The pros of using display ads for online business advertising

Online businesses have found that display ads offer multiple advantages for effective advertising. These come in the form of extensive reach, customizable creative options, and targeted targeting and audience insights. Advertising plans can be tailored to align with different user demographics across multiple platforms - from desktop, to mobile, to video streaming sites. Online business owners can use display ads to create a lifestyle-focused ad campaign that reaches larger audiences without breaking the bank. In addition, analytics tools provide data and metrics allowing business owners to continually monitor progress and optimize their display campaigns for better performance. Display ads are an extremely useful tool for modern businesses looking for a cost-effective way to push their product or service online.

The cons of using display ads for advertising

Display ads have become an increasingly popular way for online businesses to advertise, but this method is not without its cons. Display ads can be more intrusive and annoying than other forms of online advertising such as search engine optimization (SEO) because they tend to appear more frequently, taking up valuable screen space on websites. Despite their ubiquity, display ads are often unlikely to be effective when trying to reach a large audience because they often lack enough information about their target audience to create an engaging message. Furthermore, there is also a risk that these ads can give online businesses a negative online reputation if they are unable to create an ad that is appealing and visually interesting enough for the targeted audience due to limited creative options. All in all, online business owners must carefully consider the pros and cons associated with online display advertising before deciding this medium is the best fit for their strategy.

Display ads as a source of revenue for an online business

Monetizing an online business through display ads has become a popular approach in recent years, with the advent of targeted, sophisticated ad tech that allows for personalization. Reaching the right audiences, displaying targeted ads at the right times, and utilizing the metrics associated with website traffic can be used to generate significant revenue from display ads. Plus, it’s relatively straightforward and cost-effective to set up and use - a prospective advertiser can use display ads to reach customers based on demographic data and other user behavior factors. Monetizing via display ads is a great way for any online business to create incremental income streams that will help keep their business growing.

How to add display advertising to your website

Adding display advertising to your website can open up a world of potential for your online business. It can help you build relationships with new customers, generate additional revenue, and measure the success of your strategies with more accuracy. As daunting as it may seem at first, adding display advertising to your website is actually quite simple and straightforward. All you need to do is identify and partner with suitable ad providers who understand your business objectives, establish tracking mechanisms for outcomes, and place the ads within designated areas on your webpages. With just these few steps, you can take advantage of the opportunities that display advertising offers and drive positive results for your business. Some of the most commonly used display advertising providers are Google Ads, Bing Ads, Mediavine and Facebook Ads.

Overall, display ads are a great way to increase revenue for your online business. They are easy to set up and can be targeted to reach a specific audience. However, it is important to keep in mind the potential drawbacks of using this type of advertising, such as the fact that they can be intrusive and disruptive to users. If you decide to use display ads on your website, there are a few things you need to do in order to get started. First, you need to create an account with an ad network like Google Adsense or Mediavine. Once you have done this, you will be ableto add the code for your display ads onto your website.