4 Steps to Turning Your Business Idea Into a Reality

The steps which will lead you from an idea you had in your shower to a viable product.


1/1/20232 min read

Do you have an idea for a business?

If so, you're in good company. According to a study done by the University of California, 90% of people believe they have the next big idea. However, only a very small percentage of those people actually do anything with their idea. Why is that? Well, it's not enough just to have an idea. You need to validate your idea and turn it into a business model. And that's where most people get stuck. They don't know how to take their idea and develop it into something that can be profitable. Luckily, we've got you covered. In this blog post, we'll outline the four major steps of developing a new business idea so that you can finally bring your vision to life. So, let's get started!

The first step is to determine a need within your target market that you wish to fulfill. Describe how to determine an unfulfilled need within your target market. The best way to determine an unfulfilled need within your target market is to conduct thorough research. Start by collecting data about your potential customers. What are their wants, needs, and interests? This will give you a better understanding of what types of products or services they may be interested in. Additionally, use surveys and interviews to get feedback on your idea. Ask questions about the current products and services that are available in the market and see where you could fit into the equation.

The second step is to develop a product/good which will fulfill that need. Here, you will be creating a product or service concept that can address the needs of your target market while also being profitable for your business. To get started, you'll want to create an MVP (Minimum Viable Product) which will allow your potential customers to experience your product or service and provide feedback. This is an important step as it allows you to make tweaks and changes before committing resources towards full-scale production.

The third step is to market your solution to your target audience. In this step, you'll want to create a marketing strategy that focuses on the needs of your target market. This should include everything from traditional advertising campaigns and promotions to email campaigns, social media engagement, and more.

The fourth and final step is to track the usage of your product to ensure that is actually being used and performing as intended. This is an essential step in determining the success of your product or service and can help you make adjustments as needed. Too frequently, due to either incorrect presentation of the product, through poor marketing or poor target market analysis, a solution will not actually be utilised as originally intended by the business owner. At this point, do not be afraid to tweak, re-focus and re-design the presentation, marketing or perhaps even the essence of your product based on the feedback you receive at this point of the idea development.

Don't forget that your online business is an ever-growing and ever-changing entity, which adapts to your target market's needs. In a real life successful online business, these four steps are consistently repeated over and over. More than likely, the final products you are familiar with from the most well-known online businesses is not the original idea the owners came up with but rather the result of ongoing re-evaluation of their product/solution, their target market and how the two interact.

Following these four steps described here will give you a roadmap for getting your business idea off the ground so that you can turn it into a reality. Good luck!